Paid search cost-per-click (CPC) increased 41% year over year as competition across channels continues.
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brands that invest in guest posting tend to dominate search more efficiently. Reports revealed that billion dollar brands were losing organic market share to online publishers that create high-quality long-form content.Learn More
Press releases are the most commonly used public relations tool in PR campaigns. Affordable cost, reaching the target audience, ad value, contribution to the branding process and sustainability are key benefits of press releases. The main difference between a press release and other advertisement processes is the fact that a press release costs less.Learn More
Influencer marketing is similar to word-of-mouth marketing, but it doesn’t rely solely on specific recommendations. Influencers can come from a wide range of places. Any individual, group, brand, or place could potentially be an influencer. Engaged audiences typically follow these content creators. Advertising to them across different social media platforms enables your company to extend the scope, improve brand awareness, and generate new leads for your sales funnel through buyer personas.Learn More
Backlinks can arrive by chance – someone just comes across your site and thinks ‘wow, my readers will love this’ and share it with them. It’s great when that happens, but it really is a rare event. If you just wait for those kinds of backlinks to appear, you’ll only get a trickle – not enough to have any effect on your search engine rankings. The truth is, you’ve got to actively get them.Learn More
Content doesn’t just open up a conversation with your audience. It also keeps that conversation fresh, helpful and engaging over time. Great content is not fleeting and transactional, but rather leads to engagement and relationship-building. Most of all, content marketing doesn’t interrupt the user from their activity — it’s a welcome extension of it.Learn More